Inner Health & Outer Beauty Brand and Products Reviews
100% PURE- 100 Percent Pure has garnered significant attention from various news outlets and magazines, such as Allure, The Good Trade, PR Newswire, Parvati, among others. 100% Pure was among the pioneering clean beauty brands in the United States, with over 16 years in business, 100% Pure is a supremely clean, green beauty brand that uses non-toxic and cruelty-free ingredients for their personal care and cosmetic products.
OrganicBeautyLover Reviews 4-5 stars rating
- “100% Pure is completely pure, vegan, and pigmented using fruit, vegetables, tea, and cocoa — no FD&C colorants or heavy metal dyes.”
- Caveat: All products carry a “6-month expiry” because of being all-natural.
- On their foundation review: “formulas are sophisticated and the cleanest available … truly skincare that acts as makeup.”
“Is 100% Pure Legit? Honest Review” from Vogue Chronicles 3.5-4 star ratings
- Describes 100% Pure as “exceptionally clean and environmentally friendly,” using non-toxic, cruelty-free ingredients.
- Notes the brand’s claim that their makeup/skincare not only enhances appearance but also nourishes skin.
- Mentions that a “very small fraction of users” report negative or no effect — outcomes may vary per individual.
Products Reviews
- Honey & Virgin Coconut Shampoo “Great shampoo! The shampoo cleans my hair very well and doesn’t dry out my hair or scalp.” 100percentpure.com.my
- Vitamin C Serum “I LOVE this serum. It leaves my sensitive skin bright and well-hydrated, with zero irritation.” Influenster
- Coconut Whipped Body Butter “Absolutely my favorite so far out of 100percent pure brand. It smells nice but all their creams are good for dry skin.”Influenster
- Acai Berry Antioxidant Face Scrub “"I have very sensitive skin and this scrub has been fantastic. It's very nourishing as well for my skin and I feel a difference every time I use it." iHerb
- Customer Service Review “Outstanding Products and Exceptional Customer Service…I truly look forward to continuing to enjoy many of their products and would wholeheartedly recommend 100% Pure…” Trustpilot
- “Skincare features natural pigments from fruit, vegetables, tea, and cocoa.” Honest Brand Reviews
- “If you define a good brand as one that provides clean, cruelty-free products … then yes, 100% Pure is a very good brand.” Honest Brand Reviews
- “Outstanding Products and Exceptional Customer Service … I have been using 100% Pure products since 2024 and continue to be impressed by their quality and effectiveness.” Trustpilot
From Reddit user in /r/cleanbeauty: “I love this brand, especially the make up line and hair care products … their shampoos and foundations and lip balms.” Reddit
- “Buyer beware, they hide or suppress negative reviews on their products. That’s a dishonest … business practice.” Trustpilot
- :“No matter how many times I used them, there was no ‘moisturizing’ effect.” Trustpilot
- Reddit (a former employee claim): “I would not trust their products period. I’ve witnessed non-organic, cheap ingredients purchased in mass, used in their ‘organic’ products.” Reddit
100% PURE Coffee Bean Caffeine Eye Cream Review
- Overview - The 100% PURE Coffee Bean Caffeine Eye Cream is one of the brand’s most talked-about products — a natural, antioxidant-rich formula designed to de-puff, brighten, and awaken tired eyes. It blends caffeine from coffee and green tea with rosehip oil, vitamin E, and aloe to nourish delicate under-eye skin.
- Texture & Scent - The texture is lightweight yet creamy, absorbing quickly without leaving a greasy film. The scent is a soft coffee-vanilla blend, which most users find uplifting in their morning skincare routine.
- Key Benefits
✔ Reduces puffiness and refreshes tired eyes
✔ Brightens dark circles with regular use
✔ Hydrates without feeling heavy
✔ Vegan, cruelty-free, and made with fruit-based ingredients
✔ Gentle enough for daily AM + PM use
Real User Feedback
- “Instantly soothes and wakes up my eyes — love the smell!”
- “Noticeable difference in puffiness after a week of consistent use.”
- “Hydrating but not oily — works perfectly under makeup.”
- “Didn’t completely erase dark circles, but eyes look brighter and less tired.”
- “Some batches have a lighter scent — still effective but not as fragrant.”
(Reviews sourced from 100PercentPure.com, Influenster, and HonestBrandReviews.)